The "Be a 2%er" campaign for the Wells Fargo Active Cash credit card starring comedy legends and real-life friends Steve Martin and Martin Short.

The campaign is centered around the idea of being a “ 2%er” – an inclusive club of pragmatic cardholders who appreciate the unlimited 2% cash back they earn on purchases with their Wells Fargo Active Cash Credit Card.

The campaign has been featured in Adweek, People, Shots, Little Black Book and more.

Director: Aaron Stoller
Photographer: Aundre Larrow
Editor: Jeff Ferruzzo

How do you get people excited about 2% better diesel fuel economy? Get legendary monster truck announcer, Bob Oakman, to promote it in the only way he knows how.

Director: Matt Asleton
Photographer: Ben Colen
Editor: Geoff Hounsell

As a sponsors of the NFL, FedEx wanted to celebrate football fans and their passion for the sport. Here are some fans using FedEx to help them realize their fanaticism.

Director:Noam Murro
Editor: Jason McDonald

Dogs make the miles go by faster. That's why PEDIGREE® and Mobil Delvac™ teamed up to create Mutts4Trucks, a dog adoption program for the trucking community.

Read about the program in our write-up in Adweek.

Awards:

Caples
Radical New Strategy: Gold
Branded Content: Bronze
Creative Use of Data: Shortlist
Public Relations: Shortlist

Adweek
Experiential Award

ONE Show
Public Relations: Merit

D&AD
Wood Pencil

Director: Brody Bernheisel
Editor: Mike Plunkett
Photographer: Jesse Hsu

Commercial for VISA to promote their sponsorship of the badass US Womens National Team on their quest for gold at the 2019 World Cup.

Director: Matt Asleton
Editor: Joe Kell

Mobil 1 Annual Protection provides protection for 20,000 miles between oil changes. This claim is usually met with disbelief or a multitude of questions. We decided to address these head on.

Director: Alex Roberts
Photographer:Ben Colen
Editor: Dan Maloney

Mobil 1 is canny. Adaptable. Intelligent. Capable of changing its very structure in real time as it responds to the violent conditions around it. And it does so faster than the blink of an eye. 

Which means your engine is protected by a more nimble oil that’s prepared for any situation. It means you can go further than ever before.

Because the smarter the oil, the more work it can handle.

Director: Raf Wathion

With new Mobil 1 Annual Protection, car owners only have to change their oil once a year. 

So we told consumers "Don't Change Your Oil!"

Total motor oil sales of Mobil 1 jumped 300% year over year as a result.

Director: Alex Roberts
Photographer: Ben Colen
Editor: Dan Maloney

In trucking, there is no easy road. Everywhere, truckers face challenging conditions. But even on the worst days, on the worst roads, in the worst conditions, Mobil Delvac helps drivers and fleet managers get the job done. And if it can work here, it can work just about anywhere.

Last year, NASCAR legend Tony Stewart retired from racing. Now, at 46, he's entering the corporate world as CEO of his race team—and there’s quite a learning curve.

Can he last as long as Mobil 1 Annual Protection—one full year?

Director: Alex Roberts
Editor: Adam Schwartz

Pedigree Stackerz are treats that combine the two things dogs love most, meat and meat. We decided to capture the moment of anticipation that every dog owner knows; when your dog is anxiously waiting for that treat to drop.

We created a mobile rich media experience that illustrated how technology and analytics are helping to build a smarter planet. 

Working with our agency partners from Ogilvy Paris, we also adapted the campaign for print and OOH in the US market.

Pedigree's "See What Good Food Can Do" campaign focused on real dogs that were adopted from shelters participating in the "Pedigree Feeding Project." We told their stories across TV, print and online content. The work ran across all of North America and was quite unique and noteworthy in the ingredient-heavy field of pet food advertising. The manifesto premiered during the opening ceremonies of the 2014 Winter Olympics, and provided the brand with a ton of positive buzz. 

Director: The Fines
Photograhpers: Sean Fine & Ben Colen
Editor: Adam Liebowitz

To coincide with the launch of their "Run Live" campaign, SAP created customer videos featuring the CEOs of some of their biggest clients; including Kevin Plank, CEO of Under Armour and NBA Commissioner Adam Silver.

The Under Armour video became a :60 that aired during the 2016 NBA Finals.

This campaign was develped to promote SAP Enterprise Software and their partnerships with the NFL, NBA, NHL, McLaren F1, and more. The global campaign ran primarily as OOH in major airports around the globe. We also created some simple text-based :15 OLVs that used sound effects from the sports they were promoting.

Photographer: Benedict Redgrove